Email forever

Why Email Marketing is the Most Important Online Channel In our beautiful and colourful digital world there is hardly anything that changes with greater reliability than our app usage. Since the dawn of the smartphone (sounds like half a century ago, but in fact it’s only been 10 years) we’ve used thousands of apps and…

Why the SPIEGEL fails at digitization

DER SPIEGEL is an icon of German journalism. Hardly any other publisher in Germany produced equally outstanding journalism for decades. And that’s why it seems worthwhile taking a look at the change of the last 10 years and why the magazine staggers between “Innovator’s dilemma” and wrong product alignment and fails at digital transformation for the time being.…

Facebook’s News Feed Changes: Content That Matters

One of the first entries on my Facebook timeline dates back to the 22nd June 2006. A guy called Phil writes: “Guten Tag! Can’t wait till you get here.” That was eleven and a half year ago. And when I think back to these times, I’m actually getting a little sentimental. Since I have been…